How do you choose the right printing process? Despite being older than the digital method, offset printing may be the best bet in certain situations. Here’s what you need to know about offset printing advantages and disadvantages.
Using stock images for marketing materials increases effectiveness and provides a professional feel. Images are easy to obtain quickly and at a lower cost than creating your own. But use the photos wisely to avoid any licensing issues. Read more.
When printing brand-right marketing pieces, one color process outshines another for accuracy, while the other is more budget friendly. Here are the important differences between the Pantone Matching System and CMYK.